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What is Digital Signage?
Digital signage refers to the use of visual communication technologies such as display screens, projection screens, or miniLED displays to display dynamical content that might include video, streaming media, graphics, or rich media as per a schedule.
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How does Digital Signage work?
There are various display, player, and software options, with the best combination tailored to your needs
The solution works by combining:
There are various display, player, and software options, with the best combination tailored to your needs
Digital Display
A digital display or screen connects to or includes an embedded media player that works with the software.
Media Player
The media player that downloads the content from the software, stores, then displays this information on the display.
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CMS
The digital signage software that is also called the Content Management Software (CMS). This is essentially the “back-end” of the solution where you create and upload your content.
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Content Creation
The content itself. This is an often overlooked aspect of the process but is generally the most important. Creating up-to-date and powerful content can maximize the signage investment.
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Does it really work?
There are quite a few qualitative and quantifiable benefits of digital signage:
Provides real-time information and updates
Creates the opportunity for customized content
Flexible and versatile across industries
Saves resources
Creates brand loyalty
Minimizes perceived wait time for customers
Reduces waste
Safer for the environment
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Uses of Digital Signage
Visual information makes up 90% of data received, and digital signage boasts an 83% recall rate.
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Video Walls
Display one large or multiple smaller images across an array of screens.
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Digital Menu Boards
Take advantage of why 30% of customers find digital menus influential for their purchase.
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Wayfinding Kiosk
Show maps of directories of your business, building, or school.
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Interactive Touchscreen
Create an interactive experience to inform and educate visitors.
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Production/Metric Displays
Help keep your employees informed of key KPI progress.
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Corporate Communication
Display important announcements or support team synergy.
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Digital signage vendors
Digital Signage Suppliers can be categorized in the type of product / solution offered
Signage Player Suppliers
Display Screen Manufacturers
Cloud-Digital Signage Software (SaaS) Providers
Installers and Service Providers
Content Houses and Branding Agencies
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Digital signage vendors
Experience
Are they known in the industry? What’s their track record? Look for customer testimonials, case studies and success stories
Pricing
Do you need just one part of a digital signage solution (hardware, software, etc.) or a full service turnkey solution?
Service Options
Does the provider stand behind its products? Policies for support, ongoing maintenance, and warranties?
Industry Focus
Some providers specialize in healthcare digital signage, while others may specialize in retail options.
How much does it cost?
The first and foremost question is how much does it cost? Or better yet what is the total cost of ownership?
The Power of Digital Signage
Digital signage offers real-time communication, giving companies full control over dynamic content and audience engagement, making it a powerful tool for modern messaging.
Attention-Grabbing Impact and Engagement
Research from OTX reveals that 63% of adults find digital screen ads attention-grabbing, proving the effectiveness of display signage in being more unique and engaging than traditional and online media.
Subscription Options and Flexibility
When choosing a digital signage solution, consider the cost structure—most providers offer monthly subscriptions, while Mvix is the standout with lifetime license options, providing long-term value.
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Looking for just the digital signage display software or a full-scope proposal? Would you like you a personalized software demo?
Save costs with one-time solutions
While the upfront costs of lifetime licenses is often higher than a monthly charge, users will often see large savings when looking at the overall spend across multiple years.
Benefits of the Mix Solution include:
Average player lifespan of over 5 years
Easy to scale from pilots to large deployments
Remote management & viewing w/ offline playback
Offline Playback of Media
Getting Started
While the technology itself may not be new, the solutions and applications it provides are increasing every year.
Currently, the worldwide digital sign market is expected to expand to $31.7 billion by 2025 with a CAGR of 8%. Plus, in terms of shipments, growth is anticipated to reach 6.45 million units by 2025. Contact us today to learn how a customized digital signage solution can benefit your business!